Stay Home. Stay Strong. Stay Connected.

This was a UN submission for their Covid-19 response. Our designs were chosen among thousands of submissions to portray the message of Kindness. We wanted to really hone in on removing the stigma that staying home is a negative thing and change the narrative. We should not feel trapped or “jailed” at home we should feel empowered that we are making a difference in these trying times. We did this by creating a “Kindness” superhero and then scaled this thought across 10 different cultures. This changes with the translation along with the cityscape backgrounds, the super hero colors, and certain elements of their room. I was so excited to learn more about other cultures and to design something so impact and meaningful.


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